Hook templates
Every hook, decoded.
Each opening has three layers: the text on screen, the spoken line and the visual.
visual
“A direct-to-camera hook, captioned for silent autoplay”
8 videos
visual“An animated map opens on the exact place in the story”
5 videos
title“[Number] best or important [things] for [problem]”
4 videos
title“[Topic in the news] explained”
4 videos
title“How [surprising outcome] happened”
3 videos
title“Power of [everyday thing]”
2 videos
title“[Option A] vs [Option B]”
2 videos
title“[Everyday phrase]. But what if [the consequence]?”
1 video
verbal“Your [body part] is your [metaphor]. Here's what happens when it stops”
1 video